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Accessibility Policy

eCommerce Webpages Accessibility Policy

Policy Number: 02-0010B
Origination Date: November 2013

Policy Statement

At Safeway, the diversity of our employees, customers, and the communities in which we operate is a key ingredient in our success.

Reason/Purpose for Policy

Safeway is committed to making reasonable modifications to its policies, practices or procedures so that persons with disabilities can have access to our goods and services. This includes making functionality and content on Safeway's eCommerce Webpages accessible to its customers with visual impairments.

Accessibility Standard

Safeway's eCommerce Webpages - which include its online grocery delivery website (, its mobile optimized webpages, and related pages on its main website ( - are designed to substantially comply with the standard set forth in Web Content Accessibility Guidelines (WCAG) 2.0, Conformance Level AA Success Criteria to the extent the standard addresses features or design elements used on the website.

Safeway is also committed to integrating accessibility into Safeway eCommerce Webpages as part of its ongoing development, implementation and maintenance of its eCommerce Webpages.

Safeway further urges third party vendors providing content on its eCommerce Webpages to adhere to WCAG 2.0 Level AA and Safeway considers compliance with this standard when selecting third party vendors.

Who Needs to Know This Policy

All U.S. employees, all customers and prospective customers of Safeway's eCommerce Webpages, and all vendors and prospective vendors of content for Safeway's eCommerce Webpages


Safeway's eCommerce Website Accessibility Policy is managed by its Director - Digital Product Management and Production. If you have questions about the accessibility of Safeway's online grocery delivery website, please call toll-free at 1-877-505-4040, 7 days a week from 8:00 am to 9:00 pm local time. Or you can email us at

Issued by Corporate Human Resources
Diversity and Compliance Programs